Erika Navarra Events
![](https://cdn.prod.website-files.com/676f6ae096033eb8cf776d26/6779d623afc0ef4f9d22a850_Erika-Home-thumb.webp)
Background
Erika is a warm, exuberant, and meticulously-organized human of many talents, including event planning. When she was in need of a website to showcase her event planning services, we ventured into create a website together.
View the live website.
![](https://cdn.prod.website-files.com/676f6ae096033eb8cf776d26/6779caabe81b790a2a4dae5a_Erika-Web-1.webp)
Challenge
This was the first website Erika was creating for her event planning gig, so we were starting with copy she had written for a brochure. She didn't have a specific brand or visual identity, so we worked together on shaping what the website should look like.
![](https://cdn.prod.website-files.com/676f6ae096033eb8cf776d26/6779cab0af27bc8264b2f752_Erika-Web-2.webp)
Solution
To capture what aesthetic would best show off her services, we worked together on moodboard so I could visually see the types of imagery that resonated with her. From there, I created a series of style tiles to show different aesthetic possibilities. We chose one that checked all the boxes and used it as the base for her website design.
![](https://cdn.prod.website-files.com/676f6ae096033eb8cf776d26/6779cab5afc0ef4f9d1d4aca_Erika-Web-3.webp)