Emissions Reduction Alberta Website

Web Design

Background

Emissions Reduction Alberta takes action on climate change and supports economic growth by investing in the pilot, demonstration and deployment of clean technology solutions that reduce GHGs, lower costs, attract investment, and create jobs in Alberta.

Challenge

Their website was outdated and was no longer supporting their communications goals or the structure of their organization. With the help of Sticks & Stones, ERA had accumulated a huge amount of photo & video content and success stories that they wanted to share frequently. The structure of their organization had also changed, and they were regularly hosting one-time funding calls that each needed their own sub-brand and visual system.

Solution

I restructured the page navigation and content architecture from their old site to address their new communication goals. We added large images to every primary page on the site with links throughout to read more about the story in the image. We created a page template for funding calls that was consistent, but would allow us to use a different visual system for each new sub-brand.